i had always thought of business and creativity as being totally separate, but ira helped me to see that they’re actually really related to one another. he never told me what to do but acted as a guide, helping me figure out what i wanted, and in a way, that’s what we want to be for readers of rookie. it’s not about us granting anyone permission; it’s about letting girls know they can grant themselves permission. that spirit formed when ira made me reconsider what i truly wanted the site to be.

ira continually has really great insights about being independent but mainstream. like me, he’s interested in stories about normal humans being incredible, about magical things happening in places that might seem boring.

tavi on ira, the blogger and the radio star [emphasis mine]