failure is always hard. that said, i think in the world of entrepreneurialism which is basically what we’re doing at google … every new product could be a new team, a new company. i think that in part you have to celebrate failure. you have to say it’s ok to try something big and audacious and maybe it will work and maybe it won’t. i think there’s a culture there that it’s ok to fail. but if you are going to fail, you want to fail fast. so you can move on and move on to the next big thing you can do …

- marrissa mayer on google. tomorrow will be her first day as ceo of yahoo