April 2012
interviewer what was your response to receiving the nobel prize?
heaney it was a bit like being caught in a mostly benign avalanche. you are totally daunted, of course, when you think of previous writers who received the prize. and daunted when you think of the ones who didn’t receive it. just confining yourself to ireland you have yeats, shaw and beckett in the first group and james joyce...
i’ve always loved intelligent girls, no matter how they look, to be able to hold a conversation with someone is so important. the moment someone acts dumb, i lose interest. i think about the subtext and layers of a person when i design. i design for someone who has interest in the space around her, who is aware of her relationship with the world, someone a little evolved, a little concerned. i...
if there is a magic in story writing, and i am convinced there is, no one has ever been able to reduce it to a recipe that can be passed from one person to another. the formula seems to lie solely in the aching urge of the writer to convey something he feels important to the reader. if the writer has that urge, he may sometimes, but by no means always, find the way to do it. you must perceive the...
the reading experience is so much more valuable now than it was ten years ago because it’s rarer. i remember, as a child, being bored. i grew up in a particularly boring place and so i was bored pretty frequently. but when the internet came along it was like, “that’s it for being bored! thank god! you’re awake at four in the morning? so are thousands of other people!”
it was only later that i...
we were thinking of the product as a set of screens. but there’s a problem with working this way: it’s not at all how people experience the product in real life. people use products in little flows that last anywhere from 30 seconds to a few minutes.
a user might first notice your product in a search result, browse around the product for a minute, and then leave. they might come back, sign...
coming up with ideas is interesting and indefinable, isn’t it? the brain is a funny thing. an idea often emerges in the shower, or during a walk. your brain has been ticking away and the idea just bubbles up. occasionally you feel, ‘god, i’ve gone dry.’ it’s like writers’ block. shortly before the launch of a new car, when i’ve used all my existing ideas, i think, ‘now what?’ but running the car...